Over the last two decades the way people use research and communicate about research has completely changed. People often learn about and find research though their social media network. They access research through a myriad of sites including open access repositories. Long gone are the days where the only access to research was through a printed journal, yet, the statistics to capture the impact of research had not changed to reflect this. The research community still relies on Citation Counts and Journal Impact Factor to determine the most important and valued research even though those are lagging indicators in a world where timeliness is important. In early 2012, Plum Analytics was founded with the vision of bringing modern ways of measuring research impact to individuals and organizations that use and analyze research. In 2014, Plum Analytics became a part of EBSCO Information Services. In 2017, Plum Analytics joined Elsevier.